A Study on the Influence of the type of Rebranding to Brand Equity
碩士 === 國立嘉義大學 === 觀光休閒管理研究所 === 96 === Brand theory from the point of view, insist to brand consistency is almost unshakable faith. The biggest benefit to insist the brand consistency is to ensure that consumers trust, and because of its repeated also easy to remember. But the consistency of brand d...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/71244030759917500615 |