The Impact of Media Exposure on Corporate Performance.-a Study on Bank-Holding Companies in Taiwan
碩士 === 國立東華大學 === 企業管理學系 === 96 === This study chose two kinds of newspapers in KMW database for building a specific database of all bank-holding companies in Taiwan from year 2001 to 2006. For examining the relationship between media exposure and corporate performance, we categorized all bank-holdi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e5rsmw |