A Study of the Relationship between Personalities and Real Estate Consumption:A Perspective of Feng Shui in Chinese Culture.
碩士 === 國立東華大學 === 國際企業學系 === 96 === In traditional Chinese culture, Feng Shui not only affects people’s daily lives, but influences the formulation of businesses’ marketing strategies and consumer behavior. This study aims at constructing a model exploring the determinants and outcomes of the trait...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5wrhds |