An Empirical Study of Customer Characteristics on Credit Card Activation
碩士 === 國立東華大學 === 國際企業學系 === 96 === Abstract In Taiwan, every cardholder has approximately 3.8 credit cards and the credit card market is nearly mature now. But the active card ratio in the credit card market is only 54%. Rather than investing the marketing cost to acquire new customers, it’s bette...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/trx325 |