The Effects of Strategies of Offer, Aspirating Levels of Trade, and Price Framing in Negotiation

碩士 === 國立東華大學 === 國際企業學系 === 96 === Abstract There were three subjects in the research :The first is the one’s own side or opponents’ best alternative to a negotiated agreement (BATNA) alternative or both have (BATNA) situations. The second is buyers and sellers’ the aspirating levels of trade effe...

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Bibliographic Details
Main Authors: Chia-Chun Lin, 林嘉君
Other Authors: Tser-Yieth Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/3vg489