An Application of Data Mining for Constructing Customers’ Attrition Predicting Model - An Example of Bank’s Credit Card Operation
碩士 === 國立東華大學 === 高階經營管理碩士在職專班 === 96 === This study approach the forcast customers’ attrition, it is not only using the data of general demographic, customers’ historical sales transaction log, but also the other products’ and services’ data applying into the construct, The purpose of this study is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35737221015380203839 |