A Study of Consumer’s Repurchase Intention- TV Shopping as Example
碩士 === 國立東華大學 === 高階經營管理碩士在職專班 === 96 === By using the Structural Equation Modeling technique, this study tries to explore the relationships among pro-customer value variables (interactivity/ telepresence/ focused attention/ involvement), customer value (experiential value/ utilitarian value), custo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/02637521983129012620 |