Effect of seller’s options on buyer’s bidding intention in online auction market – the case of Yahoo! Auction in Taiwan
碩士 === 國立東華大學 === 全球運籌管理研究所 === 96 === The purpose of this study is to explore the relationships between the options provided by the seller and buyers’ bidding intentions in online auction markets. We chose Yahoo! Auction of Taiwan as the empirical setting and collected transaction history data on t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44483882047009538430 |