A Study of the Key Success Factors of the Viral Marketing

碩士 === 國防管理學院 === 後勤管理研究所 === 97 === With digital forms of developed, the current marketing practices more and more demands innovation, marketing purposes is how to reach all walks of life or individuals want to reach the goal. This study was designed to explore key factors which would contribute to...

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Bibliographic Details
Main Authors: Min-Ye Chen, 陳敏燁
Other Authors: Ju-Long Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/58143019492732846235