The Code-switching Phenomenon in the Television Advertisement of Taiwan
碩士 === 國立新竹教育大學 === 臺灣語言與語文教育研究所 === 96 === The Code-switching Phenomenon in the TV Advertisement of Taiwan Abstract Consumer behaviors are vigorous in the contemporary Taiwanese society. In order to create effective commercials, advertisement designers are making every effort...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40174862527844481462 |