The Code-switching Phenomenon in the Television Advertisement of Taiwan
碩士 === 國立新竹教育大學 === 臺灣語言與語文教育研究所 === 96 === The Code-switching Phenomenon in the TV Advertisement of Taiwan Abstract Consumer behaviors are vigorous in the contemporary Taiwanese society. In order to create effective commercials, advertisement designers are making every effort...
Main Authors: | LEE CHENG FANG, 李政芳 |
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Other Authors: | 呂菁菁 |
Format: | Others |
Language: | zh-TW |
Published: |
2007
|
Online Access: | http://ndltd.ncl.edu.tw/handle/40174862527844481462 |
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