Fashionable 「Old is New」: The Brand Marketing of National Palace Museum in the Era of Creative Economy

碩士 === 南華大學 === 建築與景觀學系環境藝術碩士班 === 96 ===   With the recent development of the globalized knowledge-based economy and diversified post-modern culture, the museums over the world are emerging like blooming flowers with spectacular themes and splendid appearances. Contemporary museums have exceeded th...

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Bibliographic Details
Main Authors: Tsai-hsin Chen, 陳采欣
Other Authors: Cheng-che Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/40992435098451028769