Making skinny beauty: the impacts in the informercials of the slimming products on office ladies

碩士 === 南華大學 === 傳播管理學研究所 === 96 ===   At present, the advertisement of various slimming products intend as programmercial: publishing from television shopping channel to drama-channel, and extending into the movie-channel, furthermore, buying up mass amount of broadcast time in the afternoon. Cable...

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Bibliographic Details
Main Authors: Hui-lin Lo, 羅惠鈴
Other Authors: Ting-yu Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/01672880406069281662