THE STUDY OF THE MARKETING STATEGIES AND CONSUMER PURCHASE BEHAVIOR ON 3G MOBILE PHONE
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 96 === The trend of rapid increase in all sorts of mobile phones especailly the needs for 2G mobile phones is obvious since the telecommunication liberalization happened. Despite the rapid increase in the use of 2G mobile phones, few people actully use the phones...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44915363657193827455 |