A Model Construction and Analysis of Customer Behavior Intention--The Case of Mobile Value-Added Service
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 96 === The purpose of this study was to explore the relationship among the perceived risk, perceived price, service quality, information quality, customer perceived value, customer satisfaction and the behavior intention in mobile value-added services. The sample...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51212262318209087627 |