A Study of Marketing Strategies of NPO in Philanthropic Activity--the Case of "Love in Taiwan" Concert
碩士 === 南華大學 === 非營利事業管理研究所 === 96 === There is huge difference between non-profit organizations and for-profit organizations. In the old-fashioned idea, some argue that the intervention of marketing means will abolish the organizational mission. Therefore, when talking about word "marketing&q...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48922858622794592314 |