A Study of Constructing Performance Measurement of Tour Guides Based on the Framework of the Balanced Scorecard
碩士 === 高雄餐旅學院 === 旅遊管理研究所在職專班 === 96 === The purpose of this study is to investigate the performance measurement systems for empirically measuring the Chinese tour guide performance of inbound travel agencies based on the framework of the Balanced Scorecard(BSC). Applying the revised BSC approach de...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50689726850120577764 |