The Effects of Corporate Identity System on Employees’ Brand Identification –The Case of Hotel One in Taichung
碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 96 === This case study examined the relationship of hotel''s Corporate Identity System (CIS) and employees'' Brand Identification. The study also examined the differences in job involvement between employees of different levels of brand identificat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38140569374665790306 |