The Effect of Sale personnels'' Profession on Purchase Intention ：A Comparative Study of the Cognitive Gap Between Sales Personnels''s and Consumers~A Case of Children''s Apparel Industry.
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 96 === This study focused on salespersons and buyers to explore the effects of salespersons’ professional competencies on buyers’ purchase intention. Salespersons’ professional competencies were defined as encompassing “professional knowledge”, “professional techniq...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c9e6pz |