The Influences of Mobile Advertising Format on Advertising Effects
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 96 === With the advancement of mobile technology, multimedia message service (MMS) has become the major application of messaging service. MMS includes multimedia objects (images, audio, video, rich text) and provides a new channel for marketing activities. The main pu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/09114315455036134099 |