The relationship among Relationship selling behavior, Relationship investment, Relationship quality and Behavior loyalty-The case of life insurance industry
碩士 === 國立高雄第一科技大學 === 金融營運所 === 96 === As the financial market has been liberated, competition in the insurance industry increases, affectivity the agent and the underwriters.Establishing long-term relation with the customer under such a highly competitive environment and achieving the customers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56239440232422040335 |