The Study of Choosing Financial Merchandise by Consumer’s Risk Perception

碩士 === 國立高雄第一科技大學 === 金融營運所 === 96 === The study discusses about consumer''s risk perception and find out what kind of factor can influence it. We use four financial assets to measure risk perception singly, then according to these risk perception to judge how investors make a risky decisi...

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Bibliographic Details
Main Authors: Feng-Jung Hsu, 許峰榮
Other Authors: Kuo-Liang Huang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/6g7cpu