The Study of Choosing Financial Merchandise by Consumer’s Risk Perception
碩士 === 國立高雄第一科技大學 === 金融營運所 === 96 === The study discusses about consumer''s risk perception and find out what kind of factor can influence it. We use four financial assets to measure risk perception singly, then according to these risk perception to judge how investors make a risky decisi...
Main Authors: | Feng-Jung Hsu, 許峰榮 |
---|---|
Other Authors: | Kuo-Liang Huang |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/6g7cpu |
Similar Items
-
The study of considering factors for consumers to choosing swimming pool and price elasticity of pool.
by: Hsu,Chij-jung, et al.
Published: (2002) -
The influence of country of origin on consumers’ quality perception
and selection of interior merchandise
by: Gaum, Bernice
Published: (2015) -
The Influence of Atmospherics on Consumer Perceptions of Service Quality, Merchandise Price, and Merchandise Quality Influencing Behavioral Intentions: A Retailing Study of Outlet Malls
by: Holmes, Alycia Fogle
Published: (2007) -
Exploring Consumer Perception and Acceptance of Recycled Merchandise through Five Sense Designs
by: Lin,Sheng-Huei, et al.
Published: (2019) -
The Impact of Private Brand Percentage on Consumer Perception of Merchandise Suitability in Convenience Store
by: Ying-ching Tseng, et al.
Published: (2012)