The Study of Choosing Financial Merchandise by Consumer’s Risk Perception
碩士 === 國立高雄第一科技大學 === 金融營運所 === 96 === The study discusses about consumer''s risk perception and find out what kind of factor can influence it. We use four financial assets to measure risk perception singly, then according to these risk perception to judge how investors make a risky decisi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6g7cpu |