Research on Behavior Intention of Marketing Ethics for the Salespeople of the Investment-Oriented Insurance

碩士 === 國立高雄第一科技大學 === 金融營運所 === 96 === Research on Behavior Intention of Marketing Ethics for the Salespeople of Investment-Oriented Insurance Abstract The study aims to construct a research framework by which to investigate how marketing ethical behavioral intentions affect the actual behavior of s...

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Bibliographic Details
Main Authors: Hsin-chu Chen, 陳信助
Other Authors: none
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/62zvsj