Using Interbrand and Hirose model to assess the Brand change of state-run corporations: CPC corporation
碩士 === 國立高雄第一科技大學 === 運籌管理所 === 96 === Abstract For a long time, brand has been the goal pursued by most companies. Especially, in the era of knowledge economy, many big companies evaluate the value of their own brands or have it evaluated by other parties. A strong brand is able to influence and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p5gzwk |