An Integrated Approach to SST Adoption in A Retail Context

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === Recent technological advances have lead to a surge in technology-based self service delivery options. However, retail practitioners are confronted with the problem of low adoption rates. This study uses a combined quantitative and qualitative approach to est...

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Bibliographic Details
Main Authors: Yen-yu Chen, 陳彥妤
Other Authors: Yen-ting Helena Chiu
Format: Others
Language:en_US
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/9vrp4w