The study of the relationship among service innovation, brand archetype and identification.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === This research examines the relationship among service innovation, brand archetype, and brand identification. This research adopts scenario experimental method, conducted with 2 (service innovation: low and high) ×4 (brand archetype: steady/control; belong/en...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7c6te6 |