The effect of communication manner and service type on the evaluation of service credence
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === Recently, lots of new forms and innovations emerge from the service industry. The higher the degree of the service intangibility, it’s more difficult for the service providers to convey the services’ quality and performance to the consumers. And consumers wi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5q783e |