Exploring the Antecendents to Market Mavenism
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === Due to the turbulence of consumption environment, retailers who possess limited resources and capacity usually perform inferior effectiveness and efficiency in carrying out integrated marketing communication program to their targeted markets. Therefore, reta...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16353160525260372001 |