The relationship among service quality, customer value and loyalty of department stores'' members in southern Taiwan
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === Service quality is an essential marketing issue to retain existing customers and attract new ones. It is not only affecting customer value and also customer loyalty. According to the research setting (i.e., department store) in this study, we conceptualize s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wg587z |