The exploration of the relationship between price and non-price promotion with customer satisfaction, loyalty and value-An example of department stores in southern Taiwan
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === Recent inflation in Taiwan has restricted consumers’ purchasing intention and ability. The market of department stores has facing fierce competition from other stores and different retailing format. Currently, there are seven department stores in Kaoshiung....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qq4n7q |