The Influence of the Leadership Effectiveness, Transaction Quality and Relationship Quality to the Satisfaction

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === In recent years, the biggest franchiser chain in Taiwan is convenient store, and the percentage of the franchisee, until April 2002, had reached 77.04 %. Along with this rising ratio, we can tell the franchisee satisfaction or not rising and declining the fr...

Full description

Bibliographic Details
Main Authors: Chi-Liang Cheng, 鄭吉良
Other Authors: Yin-Chieh Hsu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/t98n88