The relationship among brands of cartoon authorizing image, consumption value and consumers' behaviorism

碩士 === 國立高雄師範大學 === 成人教育研究所 === 96 === The processes of the study are reviewing the related reference, the questionnaire investigation method and analyzing the data. The reference reviewing includes domestic and international brand image, consumption value and consumer behavior. The subject of quest...

Full description

Bibliographic Details
Main Author: 柯增宜
Other Authors: 鄭彩鳳 博士
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/49016523857835411967