A Study of Interaction among the Color Preference in Different types of Personality and Consuming Styles

碩士 === 國立高雄師範大學 === 視覺傳達設計研究所 === 96 === This study used color tickets for the people who was more than 18 years old and could consume independently to investigat the differences of color preference between their personality and consumer decision-making style. The research involves an experiment of...

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Bibliographic Details
Main Authors: Shen, Kuan-Ling, 沈冠伶
Other Authors: Juan, Lu- Yin
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/90215212557166273857