The optimal ordering and advertising policies for a supply chain:
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 96 === The purpose of this paper is to investigate the combined effect of a channel coordination, a return policy, and an advertising mechanism for a manufacturer-retailer channel. In order to maximize the profit of the supply chain in a single selling period, the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57794556782152596869 |