The optimal ordering and advertising policies for a supply chain:
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 96 === The purpose of this paper is to investigate the combined effect of a channel coordination, a return policy, and an advertising mechanism for a manufacturer-retailer channel. In order to maximize the profit of the supply chain in a single selling period, the...
Main Authors: | Po-Lun Chen, 陳柏綸 |
---|---|
Other Authors: | Tzung-Hui Chen |
Format: | Others |
Language: | en_US |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/57794556782152596869 |
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