Integrated Marketing Communications Affect Perceptual Fusion and Cross-Modal Bias Result in the Delivery Effects of Bed and Breakfast Attractiveness
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 96 === Consumers can obtain consistent information from Integrated Marketing Communications and integrate those information. The Cross-Modal Bias may happen during Perceptual Fusion Process due to that messages are ignored or the intensity of information is either...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46160102571731261206 |