The Study of Experiential Marketing and Emotional Experience to Experience Activities' Satisfaction
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 96 === Experiential marketing originated from “Experience Economy” that point out by Pine and Gilmore(1998), economical evolution is divided into four stages, the agriculture economy, the industry economy, the service economy and the experience economy. We think th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21012209099243655651 |