A Study of Home Stay on Marketing Mix and Customer Relationship to Behavior Intention-The Case of Yong-Mao Forest Villa
碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班(EMBA) === 96 === In Taiwan, the willingness of the leisure tourism has greatly grown year by year, since the implementation of the two-day weekend calendar. The past condition of considering the accommodation primarily in the hotel has changed, and customer gradually...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34879787940359680214 |