The Relationship of Service Quality, Customer Satisfaction and Customer Loyalty in the Industry of Hypermarkets - Take Pingtung for Example

碩士 === 國立屏東科技大學 === 農企業管理系所 === 96 === Taiwan hypermarkets have entered a mature stage that their markets overlapped and the profit of individual chain store decreased. While under the intensive pressure of competition with other industries, how to lower the cost, to keep customers, and to enhance t...

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Bibliographic Details
Main Authors: Yen-Ying Lu, 呂彥瑩
Other Authors: Alexander Lin
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/26032613384393869412