A Study of the Relationship between Consumer Coupon-Use Behavior and Repurchase Intention in Kaohsiung City
碩士 === 國立屏東科技大學 === 農企業管理系所 === 96 === A coupon is a commonly used sales promotion device offering the user a discount on the next purchase of a specified product. The purpose of this study is to understand consumer,s coupon-use behavior, and relationship between consumer coupon-use behavior and rep...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16733257501864553966 |