Understanding Factors Influencing Consumers'' Decisions to Consume Breakfast and Ready-to-Eat Cereals
碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === The purpose of the study is to understand factors influencing consumers’ decisions to buy breakfast and RTE cereals. In accordance with the research motivation and objectives, questionnaire was designed and sent to parents rearing children under the age of 18 a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qg32a3 |