Impact of consistency between brand image, involvement and brand extension on brand attitude - A case of Giant brand extension
碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === “Giant” is the study case of this research, which attempts to establish what influences consumers’ attitude to brand extension and brand attitude when Giant promoted extension of its brand. The study also investigated the influence of brand image and product in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3956ue |