A study of the relationship between interactions of virtual community and e-loyalty
碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === By the increasing use of the internet, people are used to make friends with strangers on the Internet. Would virtual relationship affect the brand image of consumer as real relationship？Would virtual relationship influence indirectly the loyalty of the media le...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ky3xam |