Experience marketing, value and customer experience of the relationship between intention - to dream of the era shopping mall as an example
碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === Pine and Gilmorey (1998) declared a welcome message for all to the age of experience economy. Economic value has evolved from primary products, manufactured products and services into the fourth kind of economic products: experience. Service oriented economy ca...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/39qkdx |