The Relationship Between Brand Visibility, Capital Market Liquidity and Financial Performance
碩士 === 國立中山大學 === 財務管理學系研究所 === 96 === Advertising is everywhere. But what are the benefits of marketing for company? Why do most managers start to use variety of marketing strategies to promote the visibility of brand? This study will explore the relationship between the visibility of brand and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3y7s9b |