The Impacts of Advertising on the Stock Return and Shareholder Value：The Moderator Effects of Industry Concentration
碩士 === 國立中山大學 === 財務管理學系研究所 === 96 === Do investments in advertising and the industry concentration lead to a higher stock return or shareholder value? This paper investigates if the relationship between advertising and the stock return or shareholder value is moderated by the industry concentration...
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64032706937980577540 |