Advertising、Customer Satisfaction and Shareholder Value:The Mediator Effect of Customer Satisfaction.
碩士 === 國立中山大學 === 財務管理學系研究所 === 96 === Advertising has been playing an important role in Marketing for a long time. An effective advertising can help the business to promote their brand and convey the product information to the target consumer successfully. In addition, there are some advantages of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82z7d2 |