A research of customer lifetime value based on IT-enable service in travel blogs

碩士 === 國立中山大學 === 傳播管理研究所 === 96 === An expected boom of local travel market is rising, as well as the stronger requirement of diversified travel information/resource services, when the government policy of the strait is improving and the constraints for the tourists from Mainland China will be offi...

Full description

Bibliographic Details
Main Authors: Chiou-yen Shiue, 薛秋燕
Other Authors: Kuang-Wu Koai
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/pyw2wf