An Investigation of the Influence of Technology-Based Service Encounters on Relationship Marketing and Customer Loyalty: Web-Based Self Service in Department Stores
碩士 === 國立中山大學 === 傳播管理研究所 === 96 === As virtual channels on the internet grow full-blown, two major chain department store corporations in Taiwan entered internet markets one after another in 2007. Since the department store is a typical service industry highly based on interactions, the salesclerk...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pv7c8u |